What is Google Ads?

Think of Google Ads as the modern-day Yellow Pages—only smarter, faster, and way more powerful. It’s Google’s online advertising platform that lets you promote your business to people who are actively searching for what you offer.

Want more calls? Website visits? Sales? You set your goals, your budget, and your audience. Google Ads gives you the tools to reach the right people at the right time—and you can pause or tweak your ads whenever you like. You’re always in control.

Why Use Google Ads?

Let’s be honest: marketing can feel like shouting into the void sometimes. But with Google Ads, you’re putting your business in front of people at the exact moment they’re looking for something you offer.

Imagine someone Googling “best plumber near me” or “custom birthday cakes in Cape Town”—boom! Your ad can show up right there, whether they’re on their phone, tablet, or laptop.

And the best part? You only pay when someone clicks or calls. No more guessing games—just clear, measurable results.

How Does Google Ads Work?

When someone types a search that matches your keywords, your ad can appear in the search results. If they click, they’re taken straight to your website or can call you directly. It’s like being first in line when someone’s ready to buy.

You can get super specific with targeting too—set your bids, choose the right audience, and refine your keywords so your budget goes further and your ads work harder.

“I Tried It and It Didn’t Work” 

You’re not alone! Many South African businesses give Google Ads a go on their own or with a big agency and end up frustrated. Often, the problem isn’t the platform—it’s the setup.

Without proper keyword targeting, negative keywords, or a solid landing page strategy, it’s easy to waste money on irrelevant clicks. And if your agency is focused only on clicks and impressions (and not leads or sales), you’re likely missing the real value of Google Ads.

At Revan Systems, we look beyond surface-level stats. We focus on what really matters—conversions, not just clicks. That means optimising everything from your campaign structure to your landing pages, so your ads deliver actual results.

How Much Does It Cost?

There’s no one-size-fits-all answer—every business has different goals, budgets, and audiences. The good news? Google Ads can be effective for almost any budget.

Unlike some PPC agencies that limit the number of campaigns, ad groups, or ads to cut corners, we take a more flexible, results-driven approach. We work with you to optimise your account structure and make the most of your daily ad spend.

Our management fee is R1000 per month (excluding initial setup). You control your monthly ad budget—most clients start with around R2000 to R4000, but this can be adjusted based on your goals and results.

Ready to See What Google Ads Can Do for You?

If you’re curious about getting started—or want a second look at your current setup—we’re here to help. No pressure, no jargon. Just honest advice and results-driven support from people who actually care about your success.